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Product Creator

Having your own kennel is not just work — it is a way of life, where responsibility, joy, and constant attentiveness are intertwined. When working with living beings, challenges are inevitable. One dog falls ill, another suffers an injury, a third develops digestive issues, a fourth faces skin problems. Sometimes the coat begins to break, sometimes its color changes. Each of these changes is not only a challenge, but a question that you must find an answer to.

This becomes especially evident when working with white, sensitive dogs. They are like a mirror. Everything shows on them: every nutritional inaccuracy, every micronutrient imbalance, every improperly selected product. What might go unnoticed in dogs of other colors becomes immediately visible here. And that is exactly why they teach you not to be deceived by the surface. Janita has never accepted the idea that “it just happened.” To her, every problem is a signal — a sign that somewhere within the system, something has gone wrong. And it is her responsibility to find it. Not to mask it, not to create a temporary improvement, but to understand it at its core and resolve it completely.

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Janita J. Plungė

If a coat begins to turn brown, it is not just an aesthetic issue. It is a sign that something is happening internally. If the coat starts to break, it is not merely surface damage — it indicates structural weakening. If a female struggles to recover after giving birth or has difficulty conceiving, it is not a coincidence — it is the body signaling an imbalance, a sign that preparation, nutrition, or supplementation has not been precise enough.

Pets do not speak in words, but they are constantly communicating — through their condition, coat, energy, and behavior. And it is up to us to learn how to hear them.

It was through these experiences, through continuous searching, that an entirely new direction began to take shape. Problems did not just raise questions — they led to solutions. And those solutions were neither accidental nor superficial. They were born out of real need, from everyday practice.

“Working alongside scientists and nutrition specialists, I began to develop what was simply missing in the market at the time — specialized nutrition for sensitive and exceptional dogs. Dogs whose bodies react faster, stronger, and more sensitively. That is how a direction emerged — not for everyone, but for those who require true precision,” says Janita J. Plungė.

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Nature's Protection

The NATURE’S PROTECTION SUPERIOR CARE line was created with a clear purpose. “White Dogs,” “Red Coat,” “Dark Coat” — not as mere names, but as targeted solutions to specific conditions. Addressing coat discoloration, sensitive skin, and internal processes that were once overlooked or treated only superficially.

Tauro Pro Line

This path was later naturally complemented by the TAURO PRO LINE skin and coat care system. It was not just cosmetics, but a continuation of the same philosophy — to address the cause rather than mask the effect. Products designed not only for beauty, but for the animal’s comfort, an easier daily routine, and clearer, more reliable results.

Misoko

With MISOKO came solutions that make life easier for people living alongside pets — functional, thoughtfully designed, and created from real-life experience.

None of this happened quickly. Behind every solution was a long scientific process that took more than three years. It involved ingredient analysis, trial feeding, blood and stool testing, and continuous monitoring of skin and coat condition. Data was not always easily accessible — scientific articles, studies, and analytics required time, patience, and depth. International scientific expertise was brought together in the search for precise answers.

Working exclusively with natural ingredients meant that every result required time. The effects could only be evaluated after three to four weeks. This meant a slow, consistent process, where every step had to be justified. It was a long, complex, and financially demanding journey. But at the same time — a very real one. Without compromise. Without trying to shorten the process or take shortcuts.
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And today, the results of this work live far beyond my own kennel. They have become solutions for thousands of animals around the world. Quietly, without noise, but very clearly — through healthy coats, stronger bodies, and improved well-being. I believe that the foundation of a happy and healthy pet is 80% correct, balanced, and nutritious feeding, and 20% daily skin and coat care (including veterinary care). That is why, in my work, I rely on years of experience, knowledge, and a deep understanding of animals’ needs, while also staying closely connected with breeders around the world who share their own insights and experience. I create every product not out of ambition, but out of necessity — because I need it for my own animals. I carefully evaluate the long-term impact of each ingredient on an animal’s health, as well as its overall quality of life. Special attention is always given to the quality of raw materials and the natural integrity of the product. Only the highest-grade, most nutritious ingredients are used — there is zero tolerance for lower or second-tier raw materials, because animal health is always my top priority.

Products

www.naturesprotection.eu
Link www.naturesprotection.eu

All NATURE’S PROTECTION SUPERIOR CARE products are enriched with a unique natural ingredient – MicroZeoGen. I like to call it a “superfood” because of its wide range of benefits. In short, it helps support pets’ vitality, overall health, detoxification, healthy digestion, and proper bone development & maintenance.

Natures Protection product
NATURE’S PROTECTION SUPERIOR CARE dry food, treats, and wet food are made only from the highest-quality ingredients. They are grain-free, making them especially suitable for picky pets and those with sensitive digestion. The first ingredient is always an animal-based protein: fish, meat, or other valuable protein sources such as insect larvae. This ensures a healthy, balanced diet, strong immunity, a healthy coat, overall well-being, and a longer lifespan. What truly matters are balanced formulas that deliver real results. This food reflects my approach to pet nutrition: science-based, proven in practice, and responsible; trusted by pet owners around the world. To date, we have fed over one million pets globally.
www.tauroproline.com
Link www.tauroproline.com
The TAURO PRO LINE cosmetics range was created by Janita out of firsthand experience. Working with dogs every day, she kept seeing the same problem: irritated skin, weak coats, and short-lived results. Many products looked appealing on the label but were not actually suited to an animal’s physiology. The key realization was simple: a dog’s skin is not the same as human skin. It is thinner, more sensitive, with a different pH and protective barrier. Ignoring this can cause harm. “At that point, there was no room for compromise, I decided to create products that truly match the animal’s body, that deliver real benefits rather than follow market trends.” Another important insight was that people truly love their pets, but often lack the knowledge and don’t always consider what they are applying to their pet’s skin and coat, or the potential harm it may cause. Even widely used products often have unclear ingredient labels, and various studies show they are not adapted to animal physiology. That’s why I decided to roll up my sleeves and create a dedicated cosmetics line.
Tauro product
Tauro product
Janita developed TAURO PRO LINE as a system, not just a single product—because one solution cannot meet every need. Different coat types, different skin conditions, and different issues require a clear, structured approach. That’s how distinct lines with specific purposes were created: for daily care, aesthetic quality, and sensitive or problematic skin. Over time, this system expanded even further. The TAURO PRO LINE “Pure Nature” line was introduced, featuring essential oils, along with the “Derma Care” line developed with unique formulations to address skin issues and coat growth disorders. These are exclusive, authentically created formulas made from natural ingredients, designed to work effectively and help restore the skin’s balance quickly. To share this experience and accumulated knowledge, Janita recently wrote a book, “Skin and Coat Mastery – My Journey,” where readers can gain a deeper understanding of this system and how it works.
www.misoko.eu
Link www.misoko.eu
The MISOKO brand was born out of a love for dogs and a simple yet highly important idea - everyday pet care should be effective, natural, easy, convenient, and enjoyable. Inspired by Tauro Misoko, a curly Bichon Frise who is a two-time World Champion and holder of over 60 championship titles, the brand combines more than 30 years of breeding experience, science-based solutions, and a playful, modern design. These are not random products: each one is created from real-life experience with animals and refined to the highest standard. Every MISOKO product - from odor and stain removers to diapers, toys, carriers, and beds - is tested in real homes and evaluated by experienced professionals. This ensures solutions that are truly suited to real-life conditions and everyday life with pets.
Misoko product
Misoko product
While creating MISOKO, I realized that not only the pet’s health matters, but also the human experience alongside them. When care becomes simpler, clearer, and more convenient, the entire relationship with the pet changes. There is more ease, more joy, and more quality time together. And when the design is playful and cheerful, it brings even more positivity and memorable moments. The MISOKO brand has also collaborated with the Japanese company “Phiten” to develop products designed to be worn around the neck and wrist - for both pets and their owners. These products incorporate science-based technologies that help improve quality of life, supporting health, recovery, and mood, while also helping the body cope better with discomfort and recover more easily after exertion.
kikagroup.lt/lt/amelum/
Link kikagroup.lt/lt/amelum/
The AMELUM brand was born from essential oil blends created by me, Janita J. Plungė, designed to support a better, more harmonious life for both pets and their owners. These are carefully balanced combinations of natural essential oils, developed through years of experience, observation, and a deep understanding of how natural substances affect emotional and physical well-being. Janita believes that nature holds all the answers. Natural essential oils can help calm the mind, reduce stress, balance emotions, boost energy, and support everyday well-being in various situations. It is a subtle yet highly effective way to support the health and harmony of both animals and humans.
Amelum product
Amelum product
The AMELUM brand addresses situations such as hyperactivity in dogs, stress or anxiety, heat cycles in females, and the need for greater calmness or focus. In these moments, AMELUM becomes a gentle, natural form of support. Each product is developed responsibly by combining different essential oils so that they work not individually, but in synergy. This allows for a stronger and deeper effect without disrupting the animal’s sensitive system. AMELUM represents a natural balance that helps pets and their owners live more calmly, comfortably, and with a higher quality of life.
The Art of Coat and Skin.

The Art of Coat and Skin.
My journey

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More than 400 pages filled with my journey through mistakes – sometimes painful ones – through trials, searches, endless research, and the most wonderful discoveries. Everything written and richly illustrated here is useful and tested by thousands of users.

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