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Product Creator

Many more happy years with your pet

For me, product development begins with one fundamental question: how can we help an animal maintain good health for longer, and a human have more quality and happy years together with them?

I don't look for answers in theory, but in daily practice. Living with dogs, breeding, grooming, and constantly monitoring their condition have taught me to notice even the most subtle changes, understand their causes, and seek solutions that are meaningful not only today but also in the long term.

Thus, the real needs of animals have become specialized nutrition, professional skin and coat care, daily comfort, and aromatherapy solutions.

My goal is to create products that help solve real problems and contribute to a longer, higher quality, and happier life together.

Janita Janušauskaitė-Plungė Breed Protector · Grooming Expert · Product Creator
Janita with a dog in a product development environment
Janita with white dogs in natural light
From Observation to Resolution

An animal's condition tells us more than we sometimes want to see

Living and working with dogs, I see every day how their digestion, energy, skin condition, coat texture, or color changes can reflect their overall well-being.

White and more sensitive dogs, in particular, have taught me a great deal. Changes in nutrition, care, or environment are quickly noticeable in their fur and skin. This motivated me to go beyond aesthetic results and constantly ask what was happening on a deeper level.

If the coat weakens, its appearance changes, or the skin becomes more sensitive, for me, it's not just a cosmetic problem. It's a signal to evaluate the entire system – nutrition, grooming routine, environment, health, and the individual needs of the animal.

Not to mask the consequence, but to understand what the animal truly needs.

Four Directions

One goal, four areas of an animal's life

Nutrition, skin and coat condition, daily care, and environment are not separate aspects of an animal's life. They work together and can affect its well-being, comfort, and quality of life.

Therefore, each brand I create and develop addresses a different area of needs, but all are united by one direction – to help people care for their pets in a way that allows them to share as many quality and happy years together as possible.

01 · Nutrition

Nature's Protection – nutrition for more happy years together

I consider nutrition to be one of the most important foundations for an animal's daily well-being and long-term health. What a pet receives every day can affect its energy, digestion, skin and coat condition, and overall quality of life.

When creating "Nature's Protection," I follow one direction – more happy years together with your pet. Therefore, we develop nutritional solutions adapted to different life stages, sizes, sensitivities, and individual needs of the animal.

The specialized "Superior Care" line was born from the experience gained in the kennel and the needs of more sensitive pets observed in practice. Dry and wet food, as well as treats, are made from carefully selected raw materials, without wheat, and the first ingredient is always an animal protein source – fish, meat, or insect protein.

This is nutrition based on scientific knowledge, practical experience, and a responsible approach. Balanced formulas have already reached more than a million pets worldwide.

Brand architecture Gamtos apsauga

Wide range of pet nutrition brands

Superior Care

Specialized Nature's Protection product line

White DogsRed CoatDark Coat

These are not separate brands, but different Superior Care nutritional lines, developed to meet specific pet needs.

Nature's Protection Superior Care packaging

Every formula starts with a real problem and the question of how nutrition can help an animal feel better today and maintain its well-being in the future.

Superior Care DirectionsChoose fur color →

Light fur direction

White and light-coated pets are like a mirror – changes in nutrition and care are most quickly seen on them. This line was developed taking into account the needs of light-coated and more sensitive skin observed in practice.

Who is it for

For white and light-coated dogs and cats for whom coat cleanliness and skin comfort are important.

Forms

Dry food · Wet food · Treats · Supplements

No need to guess

You choose food based on your pet's age, size, and sensitivity – the direction is clearly stated.

One system

From everyday food to treats and supplements – everything is harmonized.

For the more sensitive

The Superior Care line is designed for pets for whom conventional formulas are unsuitable.

Official Nature's Protection websitenaturesprotection.eu
Grooming environment: coat texture, professional hands
Tauro Pro Line products
Professional grooming equipment
02 · Professional care

Tauro Pro Line – for healthier skin, stronger coat, and better daily well-being

An animal's skin and coat are not just about appearance. Their condition can reflect the grooming routine, environment, diet, and overall well-being.

"Tauro Pro Line" emerged from the need to address real skin and coat care problems that I encountered in my kennel and grooming practice. I realized that one universal product is not enough because animal skin, coat structure, sensitivity, and grooming goals vary.

Therefore, "Tauro Pro Line" is being developed as a consistent professional care system where products complement each other and help maintain good skin and coat condition in the long term. This direction complements my overall product development philosophy: to address not only the visible consequences but also to help people consistently care for their pet's well-being.

Pure NatureDerma CareMoisturisingNourishingHair growth— parts of a system, not individual brands

A beautiful coat isn't just an aesthetic result. It starts with consistent care for the animal's skin, well-being, and daily needs.

System componentsClick to view assignment

A range with essential oils, designed for gentle daily care and a natural coat care routine.

Adapted for animal skin

Formulas are developed according to the animal's physiology, not adapted from human cosmetics.

The measures work together

You know which tool to use for which coat type and for what purpose.

Proven in practice

Used in my own cattery and in "Tauro Grooming Academy" training courses.

Tauro Pro Line Official Websitetauroproline.com
03 · Daily Life

MISOKO – for a lighter and more joyful life together

MISOKO was created from the understanding that a pet's well-being is shaped not only by nutrition or professional care. A large part of their life consists of simple daily situations – rest, play, travel, cleanliness, and being together.

The brand was inspired by Tauro Misoko, a Bichon Frise who became a two-time world champion. His name became part of a brand dedicated to the everyday bond between animal and human.

MISOKO in everyday life, at home
MISOKO on a journey
MISOKO Gaming Moment
MISOKO bed and accessories

MISOKO includes hygiene products, reusable and disposable pads and diapers, odor and stain removers, beds, transport solutions, bowls, toys and other daily accessories.

When creating MISOKO, I consider not only the animal but also the human experience. The product must be functional, comfortable, durable, and naturally integrate into home and family life.

MISOKO does not address professional grooming or nutrition issues. It helps make everyday life with a pet simpler, more convenient, and more joyful.

Everyday situations that MISOKO solves

Cleanliness in the home

Pads, diapers, odor and stain removers.

Rest

Beds and places where your pet feels safe.

Travel

Transport bags and solutions for travelling together.

Games

Toys that withstand daily use.

Food

Bowls and everyday accessories.

It doesn't assess the animal's condition, but your daily life with it.

MISOKO official websitemisoko.eu
04 · Aromatherapy

AMELUM – my aromatherapy journey for people and pets

My journey with essential oils began more than 25 years ago. Initially, I discovered them while seeking natural daily wellness rituals for my family, and later I became interested in how to responsibly apply aromatherapy principles in an environment where animals live.

This is how AMELUM was born – an aromatherapy collection for people and pets. It is based on thoughtful essential oil compositions designed for various everyday situations and to create different atmospheres.

Animals are more sensitive to scents and essential oils, which is why responsibility, appropriate product purpose, usage instructions, and the assessment of individual needs are particularly important in this area.

AMELUM: plants, light, home atmosphere
Essential oil bottles
Daily ritual at home

AMELUM is not a line of skin and coat cosmetics or nutrition. It is a unique aromatherapy direction, combining my many years of experience with plants, family, and animals.

01

Pre-made sets

Essential oil blends for various everyday situations – no need to mix them yourself.

02

Clear instructions

Animals are more sensitive to smells, therefore each product has a clear purpose and description of use.

03

Common area

It's not for the animal's body, but for the atmosphere of the home you share.

Official AMELUM websitekikagroup.lt/amelum
My creation principles

Solutions built for a long life together

01

Genuine need

The product starts with a problem observed in practice, not with the desire to simply expand the assortment.

02

Seeing the whole picture

Nutrition, skin, coat, environment, and daily care are all interconnected. An animal's well-being is not created by a single measure, but by a consistent system.

03

Cooperation with specialists

Products are developed in cooperation with nutritionists, technologists, scientists, veterinarians, groomers and breeders.

04

More quality years together

I value more than just the immediate result. It's important to me whether the product helps address a real need, whether it can be used responsibly every day, and whether it contributes to the animal's long-term well-being.

I create not just for an animal to look good today. I create so that a person can responsibly care for its well-being and have as many happy years together as possible.

The Book "The Craft of Fur and Leather. My Journey"
Accumulated knowledge

An experience that didn't fit into one product

Years of accumulated experience about animal skin, coat, nutrition, and daily care have culminated in the book "Mastery of Coat and Skin. My Journey."

In over 400 pages, I've included not only discoveries but also mistakes, trials, long searches, and care systems proven in practice. The book continues my same work philosophy – to help people better understand animals and make more responsible daily decisions.

Buy the book
Quiet photograph of Janito with a dog
My journey continues

Every new solution begins with the ability to observe

For me, product development is not a separate activity. It is a continuation of breeding, grooming, learning, and living with animals.

Every new product begins with a question: what can we understand better, and how can we turn this knowledge into a responsible, clear, and practically useful solution?